The museum seen by instagramers
During holiday time, many of us tend to take photos. We have collected together some of the ones we liked most of those taken by our visitors, via Instagram and TripAdvisor. It is only a taste of the...
View ArticleContent Strategy in Museums #ConfabEU
Museums are content generators by nature. Our role today as connectors between the collection, the knowledge and the visitors/users is gaining more and more strength and content is our best asset. The...
View ArticleThe rain as a “prescriptive way” for the museums
The reasons for visiting a museum can be as varied as the people who visit it. In the present moment, thanks to museum audience research and the use of demoscopic techniques, museums can get a very...
View ArticleTourism and Museum: a dialogue among professionals
The tourist and museum public is a natural and frequent binomial in the museums. And the Museu Nacional is no exception. What we are surely less used to seeing in the profile of a museum is a clearly...
View Article15 Tech trends in museums in 2015 /1
Conxa Rodà Technology, we all know and experience, evolves very quickly. Some advances have become well rooted and extended at a breakneck speed. Others that it seemed would do so have been left aside...
View Article#MuseumWeek 2015: main content points
For the second consecutive year, the Museu Nacional has participated in the #MuseumWeek 2015 initiative, a global event in which more than 2.800 museums around the world have synchronised and...
View ArticleIn conversation with Sree, Chief Digital Officer of the Met Museum
Conxa Rodà Berlin has been the place where I’ve finally met Sree Sreenivasan, the Met’s Chief Digital Officer. I had been following him on twitter for a while, as well as reading his many presentations...
View ArticleWorking with audiences: “how to be curious and not die trying”
Pepe Zapata Audiences and Culture. Even though the event was not specifically about museums, there were keynotes such as the one by the British Museum. Furthermore, many of the principles and...
View ArticleDigital Experiences_Museums and the Web Asia 2015 take aways
Conxa Rodà Connections and new learning was the intense activity during the edition of the Museums and the Web Asia 2015 held in October in Melbourne. Our museum participated by running a Hands-on...
View ArticleThe Museum is yours: a programme open to collectives
Elisabet Pueyo Collaborative spirit, participation, dynamism, friendship, commitment, research, identity, culture, etc., these are for sure the characteristics that the great majority of associations...
View ArticleMuseums and accessibility: a community of practice
Teresa González Accessibility in museums is a long journey and a milestone which we are still a long way from achieving. Since 1999, the year in which the Education Department of the Museu Nacional...
View ArticleThe public as a virtual curator of the collection of the museum
With the aim of connecting the collection with the public, the museum and the participatory platform Unique Visitors launched a contest for the creation of tours done by the users. We would like to...
View ArticleThe 5 favourite virtual tours of the museum’s website users
In the digital environment we want the experience of the users to be enriching. That’s why, in our museum’s website you can find different virtual tours which present complementary tours to the visits...
View ArticleListening to the visitors. Focus Groups in the Museu Nacional
Emma Vandellós When I became responsible for the Area of Brand and Development of the Museum in March 2016, which forms part of the Department of Marketing and Communication, one of the first questions...
View ArticleVisitor Journey Mapping: walking in our visitors’ shoes
Conxa Rodà In museums and organisations we often talk of the need of better knowing our visitors, our users, with the aim of offering them a better service, matching the needs and expectations of the...
View ArticleEscape Experience in the Museu Agbar de les Aigües
Finding new formats of activities to attract new audiences is an important challenge for museums nowadays, and among these “new” publics there are often youths. Faced with this challenge, and aware...
View ArticleA history of accessibility: out of sight, out of mind:
Noemí Huete We often talk about putting ourselves in the shoes of the visitors so as to better adapt the offer and services of the museum. For sure, not enough is done, and even less in the case of...
View ArticleArts and health: challenges and opportunities
Guillem d’Efak From the Museu Nacional we are convinced that art can provide benefits for the health and welfare of the people and even produce a therapeutic effect. Initiatives are still only just...
View Article